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Why is it important to study psychology?

Psychology studies allows us to acquire a range of different skills ranging from the behaviour observed to the physiology of the brain. The aim is to understand how the human mind works and how it allows the implementation of different behaviours in different...

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Why all prices end with a 9?

It is not difficult to guess, but now on most price tags are similar in the final figure: 9. We are bombarded with offers with winking prices, ending with 9. Does this strategy works? £0.99, 9.99 and so on. Actually the technique is not new, it attract us with prices...

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It’s Spring time! Here’s what to do in London in Spring!

We are finally abandoning the bewildering winter climate, which seemed to last forever, and the capital is about to flourish with new openings, festivals, exhibitions and events for our enjoyment. Spring in London: here’s a list of the most interesting things to do in...

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What happens to the Brain when we fall in Love?

The frontal cortex, essential for judgment, goes out when you fall in love. Romantic or maternal love is a remarkably rewarding experience. Both are related to the perpetuation of the species and therefore have a closely related biological function of crucial...

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